Joint session: Keeping Your Website/Blog Looking Fresh! (10am-11am) & Analytics: Gaining Meaningful Data from Your Audience (11am – 12pm)

What traffic is valuable to your goals?
Is that valuable traffic coming from Facebook, or Twitter, or elsewhere?

In Analytics: Gaining meaningful data from your audience, you will learn to address questions like that, and more. This will be a solid introduction to measuring and analyzing your traffic. You will learn key terms and metrics to keep an eye on, an overview of Jetpack’s Analytics, and an introduction to in-depth analytics using Google’s Analytics platform.

We will cover:

      What analytics can do for your marketing
      Key Terms and Metrics to watch for
      Using Jetpack Analytics
      Installation of Google Analytics
      An introduction to the Analytics Dashboard

Speakers