{"id":1044,"date":"2016-09-01T09:42:01","date_gmt":"2016-09-01T09:42:01","guid":{"rendered":"https:\/\/2016.rhodeisland.wordcamp.org\/?post_type=wcb_session&p=1044"},"modified":"2016-09-13T19:07:32","modified_gmt":"2016-09-13T19:07:32","slug":"simple-strategies-for-creating-a-killer-ia","status":"publish","type":"wcb_session","link":"https:\/\/rhodeisland.wordcamp.org\/2016\/session\/simple-strategies-for-creating-a-killer-ia\/","title":{"rendered":"Simple Strategies for Creating a Killer IA"},"content":{"rendered":"

You have a beautifully designed website and regularly produce unique, high-value content. Yet, your website has really low engagement metrics and an incredibly high bounce rate! What could\u00a0you be doing wrong? It may be your site’s information architecture.<\/p>\n

I’m\u00a0going to walk you through and help you avoid some common IA mis-steps\u00a0that I see people making, and show you some must-have tools you should use to make sure people can easily navigate your site and find your great content.<\/p>\n

Whether you’re a designer, a developer, or a business owner, there are some critical tips and suggestions here that you won’t want to miss!<\/p>\n","protected":false},"excerpt":{"rendered":"

You have a beautifully designed website and regularly produce unique, high-value content. Yet, your website has really low engagement metrics and an incredibly high bounce rate! What could\u00a0you be doing wrong? It may be your site’s information architecture. I’m\u00a0going to … Continue reading Simple Strategies for Creating a Killer IA<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":15119714,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1475330400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1090],"footnotes":""},"session_track":[3558],"session_category":[],"class_list":["post-1044","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-beginner"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7dOoO-gQ","session_date_time":{"date":"October 1, 2016","time":"2:00 pm"},"session_speakers":[{"id":"1090","slug":"matthew-obryant","name":"Matthew O’Bryant","link":"https:\/\/rhodeisland.wordcamp.org\/2016\/speaker\/matthew-obryant\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/15119714"}],"version-history":[{"count":4,"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1044\/revisions"}],"predecessor-version":[{"id":1386,"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1044\/revisions\/1386"}],"speakers":[{"embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1090"}],"wp:attachment":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1044"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1044"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}