{"id":687,"date":"2017-08-28T04:02:12","date_gmt":"2017-08-28T08:02:12","guid":{"rendered":"https:\/\/2017.rhodeisland.wordcamp.org\/?p=687"},"modified":"2017-08-14T16:09:16","modified_gmt":"2017-08-14T20:09:16","slug":"doubling-your-wordpress-site-conversions","status":"publish","type":"post","link":"https:\/\/rhodeisland.wordcamp.org\/2017\/doubling-your-wordpress-site-conversions\/","title":{"rendered":"Doubling Your WordPress Site Conversions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-514\" src=\"https:\/\/2017.rhodeisland.wordcamp.org\/files\/2017\/07\/wcri-social-generic-300x300.jpg\" alt=\"WordCamp RI September 22 and 23, 2017\" width=\"300\" height=\"300\" srcset=\"https:\/\/rhodeisland.wordcamp.org\/2017\/files\/2017\/07\/wcri-social-generic-300x300.jpg 300w, https:\/\/rhodeisland.wordcamp.org\/2017\/files\/2017\/07\/wcri-social-generic-150x150.jpg 150w, https:\/\/rhodeisland.wordcamp.org\/2017\/files\/2017\/07\/wcri-social-generic-768x768.jpg 768w, https:\/\/rhodeisland.wordcamp.org\/2017\/files\/2017\/07\/wcri-social-generic-100x100.jpg 100w, https:\/\/rhodeisland.wordcamp.org\/2017\/files\/2017\/07\/wcri-social-generic.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> \u00a0\u00a0 Tom Shapiro of Stratabeat has a question for you.\u00a0 Is your website one of your hardest working resources?\u00a0 At WordCamp RI, Tom will review how to achieve a high number of conversions on your website. He will walk you through effective techniques to get more of your site visitors converting.<\/p>\n<p>Some of the techniques he&#8217;ll focus on:<\/p>\n<ul>\n<li>Behavior-based data gleaned from heat maps, scroll maps, and A\/B testing<\/li>\n<li>Messaging, neuromarketing, and human psychology<\/li>\n<li>Color, design, and UX (user experience) elements<\/li>\n<\/ul>\n<p>This talk is geared to anyone looking to sell more online, increase leads, promote an upcoming event, build an email list, and\/or drive site visitors to another type of conversion event.<\/p>\n<p>Tom says &#8220;you\u2019ll walk away from this session with highly specific methods for increasing your website\u2019s conversion rates.&#8221;<\/p>\n<p>WordCamp RI is Friday and Saturday, September 22 and 23, on the East Greenwich campus of New England Tech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 Tom Shapiro of Stratabeat has a question for you.\u00a0 Is your website one of your hardest working resources?\u00a0 At WordCamp RI, Tom will review how to achieve a high number of conversions on your website. He will walk you through effective techniques to get more of your site visitors converting. Some of the techniques &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rhodeisland.wordcamp.org\/2017\/doubling-your-wordpress-site-conversions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Doubling Your WordPress Site Conversions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12477116,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5015],"tags":[],"class_list":["post-687","post","type-post","status-publish","format-standard","hentry","category-speaker"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8nE5B-b5","_links":{"self":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/12477116"}],"replies":[{"embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":1,"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/687\/revisions\/688"}],"wp:attachment":[{"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhodeisland.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}